The Will Ventures founders approached me ahead of a new round of funding to embark on a rebrand to better align their vision for the future with their identity’s disposition. I worked with them to create a clean, modern, and flexible identity with subtle nods to sports history.⁠ As a predominantly digital brand, I knew I needed to create intrigue and impact through the website. Inspired by sports teams main menus, I developed a loading screen based grid system to anchor the entire content.