I worked with them to create a new brand in conjunction with the launch of their first fund. Resulting in a a brand that felt as future forward as their company. Evoking the core message of innovation by the use of what we call the "blueprint" pattern that is both a firm foundation to build off of and always adapting in usage. Keeping the ideas of data, computation, engineering and transformation at the forefront throughout all facets of the buildout of the brand. With a new digital strategy came the need to establish new brand equity. To build this equity, I decided to create a letter-based symbol for Blueprint - one that was as strong and trustworthy as their company. The symbol itself is a rectangle and a circle joined to form an abstracted B and E that is flexible.