Snowmass Tourism approached me to help build a brand that aligned with the direction and overarching philosophy of their company. I worked with their digital team to create a bold, clean, nature-inspired brand. A brand that did not inhibit but rather elevated the work. Stemming from the idea that Snowmass Tourism would be much more than just an online source for tourists, it was imperative to create physical resources to help aide travelers and locals likewise. Valuable resources such as travel guides allow for professionals to share their experience, insight, and secrets to some of their favorite things to do around the area. I built a responsive digital system, consisting of vertical lines and lots of data visualization within a strict grid, establishing clarity and order within the physical and buildout of the brand. An expansive and flexible design system inspired by upward movement and change.