The Associated Students of Colorado State University (ASCSU), the student-led government at CSU underwent a complete overhaul that included updates to every aspect of the organization. It was recognized that the original brand was tied to a specific design era and it was difficult to see how it could remain relevant today. As a result, we proposed a rebrand and redevelopment.

Since this included design and development, there was a high degree of focus to make sure that everything was accounted for. It needed to feel grounded in the iconography of government, as well to show a distinct shift in leadership. It needed to feel familiar but also modern and sophisticated.

We utilized high end graphics and motion in order to bring to life the premium feeling that the new administration wanted to convey.